UMS is a performing art organization located on the campus of the University of Michigan. They bring in a large variety of performing artists; from classical to contemporary. Each year the brand’s visual identity is changed simultaneously with the beginning of each new season of performances. We worked hard making sure the new season’s design still embodies that brands core visuals. While working with UMS, I have helped with a countless variety of: environmental signage, stationary designs, advertisements both digital and print based, and much much.