At it’s core, logos are symbols composed of shapes, text, and images that aid in representing a brand. A great logo is pivotal in establishing the foundation for a brand. They can help companies portray what you do, who you are, and what you value. The great thing about a logo is that it can be anything. Because of this, it’s important to meet with clients and establish a relationship with them. Understand their desires, goals, and vision for the company as well as the brand. When handle poorly, because a logo can be anything, logo design can feel like throwing darts at a target without aiming. To dial in your design’s cross-hairs you must gather data.

Below is a curated list of logos I’ve designed with strategy in mind.