Jesse Lorencz
Jesse is a Michigan native who graduated cum laude from Central Michigan University with a Bachelor of Fine Arts in Graphic Design. After working several years for an agency in Michigan, Jesse moved southward to Memphis, TN. Since joining the advertising industry in Memphis, he has won several awards locally and internationally. He brings a strong background in conceptual design and branding, as well as print material, signage, web design and video storyboards. Jesse has expertise with clients in many industries, including logistics, healthcare, education, banking/finance, tourism, realty and food service.
"Truly great work requires passion—and Jesse has it in spades."
Brandon Davis,
Associate Creative Director
His passion and ambition for design has been carried throughout his professional career. He considers himself fortunate to have collaborated with a variety of clients and creative professionals, many of whom he calls his friends and family. He loves working on a broad spectrum of design including websites, logos, storyboards, brochures, posters, social media and more. Jesse’s favorite part of his career is helping a brand evolve from start to finish.
Aside from his career, he spends his time with his wife, Amanda, and his son, Ira watching movies and exploring new restaurants. Well that was of course before the pandemic flipped everything on it’s head. Jesse also spends time discovering new music, slaying virtual monsters and exploring new technology. It doesn’t matter if it’s a new game or app, you can bet he has not only heard of it but mastered it.
Work Experience
01/2018 – 01/2022
Creative Director
RedRover // Memphis, TN
Responsibilities include creating visuals, concepts, and writing, managing the team of creatives and their work, implementing and improving processes, meeting with and presenting to clients and prospects, estimating projects, reviewing and providing briefs, and making sure the direction and work are strategically aligned.
05/2015 – 01/2018
Art Director
Creative Inferno // Memphis, TN
Provided creative concepts, designs, and collaborated with Copywriters and Account Managers to provide clients with a successful project. Worked as a lead designer for a major fortune 500 company, as well as other multinational companies.
03/2013 – 05/2015
Designer
Phire Group // Ann Arbor, MI
Phire operates primarily as a branding agency. Day-to-day work involved providing concepts and initial material as well as to evolve direction provided by the creative directors.
01/2012 – CURRENT
Freelance Designer
Self // East Lansing, MI
My freelance experience is driven by passion projects. Starting with family and friends but now my network as expanded to helping entrepreneurs start grow their businesses. The projects range from branding, stationary, websites, social media, and marketing support.
Skills
Leadership
- Managing a Team of Creatives
- Champion Processes & Efficiencies
- Leverage Company Vision & Mission
- Influence Organizational Operations
- Stationary
- Brochures
- Magazines, Books
- Posters
- Handouts
- Signage
- Invitations
Digital
- Websites
- Landing Pages
- Emails
- Digital Ads
- Social Media Posts
- Infographics
- Presentations
Programs
- InDesign
- Photoshop
- Illustrator
- XD
- WordPress
- MailChimp
- HubSpot
- Word
- PowerPoint
Awards
SIA
Best of Category: Coronavirus Communications
2021
ADDY
Best in Show: Public Service
2020
ADDY
Gold: Corporate Social Responsibility Television
2020
ADDY
Silver: Logo Design
2020
TELLY
Silver: Branded Content: Government Relations
2020
SIA
Gold: Creative Industry Self-Promotion Campaign
2019
SIA
Bronze: Creative Video Series Campaign
2019
SIA
Platinum: Marketing Effectiveness Video Campaign
2018
MarCo
Platinum: Annual Report
2017
MarCo
Gold: Print Invitation
2017
MarCo
Platinum: Marketing, Campaign, and Special Event
2017
Davey
Gold: Promotion/Branding
2017
Davey
Silver: Print/Non Profit
2017
MarCo
Gold: Gift Item
2016
ADDY
Silver: Packaging
